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December 14, 2006
Marketing Ploy or Human Behavior Experiment?
Check out this article in The Washington Post.
So…is that shrewd marketing by Starbucks or a fascinating experiment in human behavior?
Actually, I think it's both.
Only problem is now that the tactic has been publicized, future results are unreliable. Are the people responding now good Samaritans or just savvy folks out to get some free coffee?
Posted by Selena at December 14, 2006 09:43 AM